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What is SEO? Search Engine Optimisation is defined in the Oxford dictionary as "the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine." SEO can be complicated and...

If you think digital marketing is the first step in business planning these days, you could be wrong. It's NOT. Find out what is the real FIRST step. Business planning 101....

As an entrepreneur it’s important to spend your dollars wisely in an effort to grow your site traffic and potentially your business. There are several different avenues you can venture down such as social media, display marketing, email, offline, SEO and SEM. All of these have merit...

The key to a good SEM account is ensuring the right settings are in place and that the account is structured in a way, which will enable marketers to optimise and give the account the best opportunity to perform. Laying the best foundations is critical...

From the beginning, SEO has been all about carrying out a strategy and executing tactics to generate good search engine rankings. Contingent upon the measure of the business, quality of the brand and broadness of content, results were achievable without bringing on any real disturbance...

For months we’ve been waiting for the next algorithm update from Google as things have been quiet from the search giant, as more minor tweaks and changes happen in the background. No major updates have been announced, until now. For years marketers such as myself have...