According to the Content Marketing Institute, content marketing is ‘a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.’
A good content marketing strategy consistently delivers relevant and useful content to your prospective and existing customers in order to address their business challenges or enhance their lives (product or service promotion would be a secondary goal here).
We partner with you to customise your content strategy:
- We review your business goals and set achievable marketing objectives.
- We evaluate the competitive landscape of your industry.
- We research who composes your target market and their content consumption behaviour.
- We review your existing activities and seek to tailor them to cohesively suit your content marketing strategy
- We identify opportunities to innovate and grow your business through content marketing and different distribution channels.
Our philosophy is that insights drive strategy and actionable goals. Our content marketing strategy typically involves extensive research and innovative insights, a detailed schedule of content creation and distribution (a ‘content calendar’), and a simple set of metrics through which we gauge success.
Need help with your Content Strategy?
Fill in the form to your right and we will get back to you within 24 hours.
Alternatively, if you want to speak to someone in our team, give us a call on +612 8007 5774.
Pricing starts from $2,980 + GST