21 Dec 7 Key Strategies That You Must Learn From Apple’s Marketing
7 Key Strategies That You Must Learn From Apple’s Marketing
Apple is one of the most successful brands of all time. How do they do it?
From the iPod to the iPad, Apple has repeatedly created hype with their product releases, turning billions of people worldwide into starry-eyed, frenzied fans who crave more.
Need proof? How many of you have stood in line for a new iPhone release?!
For want of a better phrase, let’s take a bite out of the apple and explore the secrets and 7 key strategies that you must learn from Apple’s marketing.
Simplicity is the key
Nobody likes to be overwhelmed with information and a barrage of offers, features and promos. Apple always ensure that their marketing is as simple as possible. The secret sauce is that the product speaks for itself, therefore making it far more appealing.
We don’t need to know all the technical jargon and features; consumers care about how the product is going to change/improve/elevate their lives!
Apple keeps it simple, and their customers embrace it and will continue to for a long time to come.
Apple’s marketing stirs our senses and our emotions creating an experience like no other and they are masterful at making sure the experience doesn’t end at checkout. Even the packaging is memorable and has become a cult hoarding item with most consumers hanging onto the packaging for a long time!
The Apple retail store experience is also out of this world. You don’t just decide to pop in, you plan a weekend around it! The entire experience screams FOMO, and what a fantastic market position to be in.
It’s a fan’s world!
Apple has one of the most hardcore fan bases of any product.
They know who their customers are, and that monumental insight has allowed the tech giant to create an unmatched loyalty and “fandom” in their market meaning much like a highly anticipated music world tour, as soon as a new product is released there are already millions of people worldwide eagerly waiting to get their hands on it.
Apple always creates mystery with a new product launch or announcements. Everything is kept under wraps with only a few strategic teasers and information released in the lead-up. Often, they will leak snippets of information or start rumours to further stir curiosity and anticipation amongst the masses, and it works a treat.
Focus on value not price
Apple designs beautiful products.
Even though they may be priced higher than their competitors Apple focuses on their hero features and benefits across the marketing therefore price is never an issue. By constantly looking at ways to offer real value to customers and ignoring industry price wars, Apple positions itself as a leader in the market.
We buy with our eyes
Apple ads are visually stunning and captivating, and whilst we may not all have the budget to blow on high-end TVC’s, visual ads are a must. The visuals and the words you use do the selling.
Images or video that resonates on a deeper emotional level always captures attention. Look what it did for Apple!
Be bold, be different!
Apple markets their product in a way that is different.
It requires creativity, innovation, and a willingness to be bold and fearless. A lot of Apple’s marketing campaigns focus on emotional responses and memories as mentioned, it sets them apart and creates a unique perspective with which any customer can connect with the brand.
An Apple a Day
Apple has been in the game for over 45 years now, so they know how to get ahead, but their leading example is motivational and inspirational for any business owner. Their range of innovative products deliver an experience that is unmatched, and that experience is the key driver in creating customer loyalty, conversion, retention and their global fanbase that grows year by year.
Any company can do the same if they implement a little or a lot of Apple’s marketing strategy.