Facebook Advertising

WHY ADVERTISE ON FACEBOOK WITH META ADS?

 

Looking for Facebook ads management that Surry Hills businesses can rely on? We provide expert Facebook ads management in Surry Hills, building customised campaigns around your business objectives to increase leads, sales, brand awareness and customer engagement through targeted, cost-effective Facebook advertising that supports your broader digital marketing goals.

 

Huge opportunity to attract new customers and engage existing ones!

  • Australia has a population of over 24 million, of which 17 million are on Facebook. That means some 70% of Australians are active on Facebook. With over 1.86 billion monthly active users and over 1.23 billion daily active users, Facebook is the most popular social network worldwide.
  • According to Sensis, Australians visit Facebook 32 times a week on average, and cumulatively spend just over half a day (12.5 hours) on Facebook during the week.
  • Increased leads and sales, conversions, brand awareness, website traffic, customer loyalty, quality engagements, search engine visibility, etc.
  • Nielsen found that 60% of those who have discovered new information on Facebook go on to learn more, and 35% of those who have discovered a business or product on Facebook would share that with their friends.

For Surry Hills business owners and marketers, that makes Facebook a practical way to reach the right audience as organic reach declines. Surry Hills is home to agencies such as Spruik and AD Media Services, and we position our service within this local market by focusing on measurable campaign performance. Below, we’ll show you how our Facebook ad agency plans, creates, manages and optimises campaigns, from audience targeting and ad creation to budget control, reporting and ongoing performance improvements.

 

YOU HAVE CONTROL!

 

  • Budget: set your own advertising budget and manage ad spend carefully so every dollar supports ROI; paid advertising is relatively cheap and cost-effective compared to other marketing tools
  • Goals: set your own goals and only pay for success
  • Audience: be very specific on audience targeting (e.g. by age, gender, location, by interest, devices, or past activities)
  • Timing: set when your ads are displayed
  • Information: access valuable audience data, audience behaviour and other insights to help you optimise your campaign
  • Ads: test variations of ad content and messaging to understand what works best for your audience

 

GAIN COMPETITIVE EDGE!

 

  • Chances are – your competition is on Facebook, but they’re not making much ground through it. Up to 80% of Australian small businesses don’t employ paid advertising (Sensis 2016), which means that their social media marketing efforts are likely making little ground given the general decline of organic reach (the visibility of unsponsored posts) (see Contently or Financial Post). It literally pays off to employ paid advertising: ‘paid social is the only reliable means of building a targeted and effective audience for your brand on the major networks’ (Contently).
  • On the other hand, simply investing in paid advertising is no guarantee of success – indeed, Facebook advertising done poorly can not only waste your money but can also damage your business and brand, while hiring a Facebook ads agency can save time and reduce trial and error.  In the end, you want strong results through cost-effective and efficiently run paid advertising, and that’s exactly what we’ll provide as your Facebook ads agency and Facebook advertising agency, helping you handle rising ad costs and privacy updates while improving return on investment for your ad spend.  We’ll help you gain the edge over your competitors and stand out to your customers with our creative and technical expertise.

 

WHAT’S THE PROCESS?

 

  • Let’s have a (free) chat! Let’s talk about your business, your brand and message, your customers and target audience, your budget, your goals, your competitors and so on, with the discussion shaped around your objectives, the right audience, and your ideal customers.
  • We will draw up a customised strategy, which uniquely suits your business, and help you create Meta ads across Facebook and Instagram with advanced targeting that uses Custom Audiences and lookalike audiences in Surry Hills to reach new audiences and potential customers. We also choose the best ad formats, including lead generation ads, carousel ads, and video ads, with tailored ad copy designed to support lead generation. For ecommerce and remarketing, dynamic ads can automatically show relevant products or offers based on prior browsing or site interactions.
  • We will help you manage and measure your campaigns, setting up Meta Pixel and Conversions API tracking, reviewing performance data and campaign performance, and using A/B testing and creative testing to identify what works best. We use remarketing to re-engage prior visitors and existing customers, improve Facebook Ads campaigns, and fine-tune audience segments, creatives, and bidding strategies as part of ongoing optimisation. The same audience data can also help reconnect with loyal customers. This data driven approach helps us make data driven decisions, provide transparent reporting on ROI and ROAS, and generate leads that deliver high quality leads and more leads through stronger lead generation campaigns and more successful campaigns.

 

NEED HELP WITH YOUR FACEBOOK ADVERTISING? WORK WITH A FACEBOOK AD AGENCY

Alternatively, if you want to speak to someone in our team, give us a call on +612 8007 5774. Our Facebook ads management Surry Hills campaigns can use postcode 2010, a 2-5km radius, and exclusions for running ads to local Surry Hills audiences. That helps connect with the right customers for professional services and other Australian businesses, using ad copy and visuals that reference local landmarks where appropriate.

Lead generation campaigns can use a Facebook page-linked form and custom landing pages to generate leads and boost sales, and the same setup can be adapted for an ecommerce business.

Remarketing can re-engage people based on prior online activity or online behaviour, while lookalike audience-based targeting helps find new customers. For ecommerce clients, this can also include catalogue-based retargeting and dynamic ads to bring shoppers back.

We also use video ads, carousel creative, and other diverse ad formats across Instagram Stories, Reels, and Facebook, and short video ads under 15 seconds often work well for engagement on Instagram Stories and Facebook Stories, with campaigns scheduled in business hours for faster follow-up and better alignment with Facebook’s algorithm. Budget allocation is adjusted to suit the client’s marketing budget.

 

Pricing starts from $500/month – for more information, check out PPC Packages

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How much does Facebook advertising management cost in Australia?

Facebook and Instagram ad management with Efficient Media starts from $650 per month, which covers campaign strategy, ad creation, audience targeting, and ongoing optimisation. Your actual ad spend (what you pay Meta directly) sits on top of this and depends on your goals, industry, and competition. Most Surry Hills small businesses see a workable starting budget of around $1,500 to $2,000 per month total, including ad spend.

How is Facebook Ads management different from Google Ads?

Facebook Ads targets people based on interests, behaviours, and demographics, reaching potential customers before they’re actively searching. Google Ads targets people based on what they’re typing into a search bar, capturing existing demand. Facebook is generally stronger for brand awareness and discovery, while Google Ads tends to convert better for high-intent, ready-to-buy searches. Many businesses run both together for full-funnel coverage.

What results can I expect from Facebook advertising and how long does it take?

Most campaigns start generating usable data within 2 to 4 weeks as Meta’s algorithm learns your audience. Meaningful, optimised performance (lower cost per lead, stronger ROAS) typically appears from month 2 to 3, once A/B testing and audience refinement have run their course. Facebook advertising is a compounding channel: results tend to improve steadily rather than peak immediately.

What's the difference between boosting a post and running a proper Facebook ad campaign?

Boosting a post extends the reach of a single piece of existing content with limited targeting and reporting. A proper Facebook ad campaign is built in Ads Manager with defined objectives, custom audience targeting, multiple ad formats, A/B testing, Meta Pixel tracking, and detailed performance reporting. Boosting can work for quick visibility, but campaign-based advertising is what drives measurable leads and sales.

Do you manage Instagram ads as well as Facebook ads?

Yes. Instagram and Facebook share the same ad platform (Meta Ads Manager), so every campaign we build runs across both by default, including Instagram Stories and Reels. We use short video ads under 15 seconds for Stories and Reels placements specifically, since that format tends to perform best for engagement on mobile.

What is Meta Pixel and do I need it set up?

Meta Pixel is a small piece of tracking code installed on your website that records visitor actions, such as page views, form submissions, and purchases. It’s what allows Facebook to measure conversions, build remarketing audiences, and optimise ad delivery toward people likely to convert. Without it, you lose accurate performance data and the ability to retarget past visitors, so it’s a standard first step in any campaign setup.

Can Facebook ads target customers in a specific suburb like Surry Hills?

Yes. Facebook’s location targeting allows campaigns to target by postcode, a set radius (for example, 2 to 5km around a location), or with specific suburb exclusions. For a Surry Hills business, this means ads can be shown only to people in or near postcode 2010, which is useful for local service businesses that only want leads from within reach.

What ad formats work best for lead generation versus ecommerce?

For lead generation, Facebook lead ads with an in-platform form (or a linked custom landing page) tend to perform best, since they remove friction from the signup process. For ecommerce, dynamic ads that automatically show products based on a visitor’s prior browsing, combined with catalogue-based retargeting, typically drive stronger return on ad spend by reminding shoppers of items they’ve already viewed.

How often do you optimise or report on campaign performance?

We review performance data continuously and make optimisation changes (bid adjustments, audience refinement, creative testing) throughout each campaign, rather than waiting for a fixed review cycle. Formal reporting on ROI and ROAS is provided on a regular schedule agreed with each client, typically monthly, with transparency into what’s working and what’s being adjusted.

Do I need a minimum ad spend to run Facebook ads effectively?

There’s no strict platform minimum, but for Meta’s algorithm to exit its learning phase and optimise properly, a campaign generally needs enough budget to generate around 50 conversion events per week. In practice, this means most small businesses need at least a few hundred dollars a week in ad spend to see the algorithm perform efficiently, though this varies by industry and objective.

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