Google Ads Agency

Partner with a Google Ads Agency

Sydney-based Google Ads Agency delivering targeted, cost-effective PPC campaigns with positive ROAS across Australia & NZ. Work with a Google Certified Partner.

Appear immediately in front of your target audience placing your brand in prominent view of searchers, with our expert Google Ads Agency (formerly Google Adwords) management services. We specialise in delivering targeted, cost-effective PPC campaigns that drive results. Whether you are starting from scratch and need to build an account or looking to drive greater efficiency from campaign optimisation, we can help.

Google Ads Certified Partner

Work with a Google Ads Agency team full of highly skilled and dedicated Google Ads (formerly Adwords) certified individuals with combined decades of experience in managing Google Ads campaigns across the globe for a variety of clients in a range of industries including travel, classifieds, e-commerce & insurance throughout Australia and abroad.

Our pay per click packages range from $600 +GST per month and scale based on the breadth and depth of a campaign’s requirements which all comes back down to how many man-hours we spend on your account.

Contact us today to speak to one of our Google Ads Agency team members to find out how we can help you achieve your goals via Google Ads Management.

How Google Ads Management works:

Whilst Google Ads (formerly Adwords) is renowned for being one of the most effective channels when it comes to ROI, a poorly structured and optimised campaign can waste lots of money. Laying the right foundations is critical to success, we focus on defining a well-thought-out structure with granular campaigns and ad groups that maximise relevancy and ensure the optimal quality score is achieved.

Setup Service includes:

  • Account Setup with a defined account structure
  • Google Ads & Analytics account linkage for data integration and analysis
  • Develop an extensive keyword list (to be refined after initial testing)
  • Apply negative keywords to reduce wasted ad spend
  • Create new responsive search text ads
  • Develop dynamic search ads to act as a catch-all and mine for new positive and negative keywords
  • Allocate relevant landing pages & setup conducive of testing
  • Conversion Tracking implementation/configuration to measure engagement, leads, sales and revenue
  • Call Tracking (click-to-call functionality)


We work across all of Google Ads (Adwords) primary channels:

  • Search Marketing ( & Search Partners)
  • Google Display Network Advertising (GDN)
  • Display Remarketing & Remarketing Lists for Search Ads (RLSA)
  • Google Shopping
  • Youtube TrueView Ads
  • Google Sponsored Promotions (Gmail Ads)
  • Google Discover (Native)
  • Performance Max (PMax)

Paid Search budgets need to be managed with care and responsive account management. After all, it’s your money. That is why we make sure your account is nurtured and optimised towards KPI goals.

Google Ads Agency Management Services include:

  • Targeting Refinements
  • Refinement of account structure
  • Testing of creative (headlines & descriptions)
  • Keyword optimization & expansion (positive & negative)
  • Bid Optimisation: Selecting the right bid strategy to meet your goals
  • Budget Management: Pacing campaigns to ensure delivery of budget with the highest return
  • Ad Scheduling: Setup based on seasonality or time of day where users have a higher propensity to convert to a lead or sale
  • Maintain & Update Ad Extensions: Sitelinks, structured snippets, call extensions, lead form, promotion, price, location, business logo and image extensions
  • Google Ads BETA programs: be part of the latest trials of ad products and get ahead of the market
  • Google Ads Grant Account Support: help with applying for and maintaining grants for Not-for-profit organisations
  • Ongoing Monthly Reporting: Analysis, Insights & Recommendations to help take campaigns to the next level


Need help with your Google Ads Management?

Fill in the form to your right and we will get back to you within 24 hours.

Alternatively, if you want to speak to someone in our Digital Agency in Sydney, give us a call on +612 8007 5774.

Pricing starts from $600/month + GST – for more information, check out Efficient Media’s Google Ads Agency PPC Management Services.

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