Amazon's advertising business is gaining momentum, especially as it expands its offerings. Amazon DSP (Demand Side Platform) has enabled merchants to buy large quantities of display and video advertisements programmatically and target consumers on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps, third-party sites. We...
Have you thought about advertising with Amazon? We look at Amazon Ads for beginners to help you see if it's the right advertising platform for your business and how you can get started. Your plus 1 or number 1? In the 25 years since Amazon was...
HardPressed to find better - we handpick the Best WordPress plugins for 2021. WordPress, once a humble blogging platform is now the world’s most popular content management system. WordPress powers 34% of all websites on the internet and holds a 40% share in the Content Management...
Local business listings are a key driver of local SEO via search and maps. Understanding the top 3 ranking factors for Google My Business Listings will go a long way in setting your business up for local success. Creating a profile is easy and will...
Running a small business requires a huge time investment. You can easily spend most of this time marketing your brand. Have you ever thought about outsourcing digital marketing tasks to free up time to invest in growing your business or catering to your clients? Here...
We see a shift in expectations for ecommerce customer service, based on the latest report figures. Here are some tips to leave great impressions! Find your brand tone: https://blog.bufferapp.com/social-media-marketing-voice-and-tone...
A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...
The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision? User-generated content (UGC) is any type of content that...
Really, the question isn’t so much when you need to hire an external agency or when you don’t because there are always going to be arguments for both sides. What this article aims to do is to discuss ‘how’ you can use an agency. Now, HOW...