SEM

Shared Budgets Over the past few weeks, I've been exploring the use of Google Ads Scripts to help improve campaign efficiency. In particular, when it comes to automation of managing shared budgets. Automated rules are useful to schedule changes to budgets on individual campaigns, for example, reducing...

In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...

What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...

The success of any AdWords campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media gives us his opinion on where we should all begin our Adwords Keyword Research.   https://www.youtube.com/watch?v=xBjgF8Pak9k Video Transcription On the 9th of November...