The success of any AdWords campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media gives us his opinion on where we should all begin our Adwords Keyword Research. https://www.youtube.com/watch?v=xBjgF8Pak9k Video Transcription On the 9th of November...
We see a shift in expectations for ecommerce customer service, based on the latest report figures. Here are some tips to leave great impressions! Find your brand tone: https://blog.bufferapp.com/social-media-marketing-voice-and-tone...
A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...
The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision? User-generated content (UGC) is any type of content that...
Really, the question isn’t so much when you need to hire an external agency or when you don’t because there are always going to be arguments for both sides. What this article aims to do is to discuss ‘how’ you can use an agency. Now, HOW...