21 Dec How to Convert Blog Readers Into Customers
Learn How to Convert Blog Readers Into Customers
Are you blogging?
For brand exposure?
Theoretically, it should be for all of the above!
Web traffic is great but if you aren’t yet at a point where your blog content is generating leads and conversions for your business let’s try to make that happen with our 5 tips for how to convert blog readers into customers.
1: Know your audience
You can’t convert everyone so don’t try. You need to know who your website visitors are AND how to speak to them.
To key is to identify your ideal customer and market to them. Helpful questions to discover your ideal customer are:
- Where are my customers located?
- What age are they?
- What platform are they spending most of their time? (Instagram, Facebook, TikTok?)
- What are their interests?
- What income bracket are they in?
- What are my customers’ pain points?
2: Hit your audience with social proof
Who are you working with?
What accolades and awards do you have?
Case studies are a powerful way to provide social proof. They help your readers trust you and your products or services. Create engaging case study blogs that highlight the clients you work with, their problems and how you solved them.
Be sure to include any awards or industry recognition that you or your client achieved as a direct result of your collaboration.
3: Include a Call to Action
After reading your posts, what specific action do you want your readers to take?
Make a purchase?
Make a booking?
Get in touch with your team?
Call-to-actions are important elements if you want to increase your conversion rate. Make it stand out more by adding brand colours or a hover effect on the button. CTA banners should stand out but they should never impact the readability of the blog or frustrate the readers so be mindful of this when planning your blog content and design.
4: Skim it down
These days over %80 of people skim EVERYTHING they read. People are busy, easily distracted and overwhelmed by the already ferocious bombardment of information on the digital highway!
Create content that can be easily skimmed through and captures the reader’s attention. Scannable content will still get your marketing message across and create happier conversions.
Try using numbers and stats. Create short and sweet paragraphs and include visuals.
5: Be strategic with topic
The best blog topics for driving conversions are ones that:
- Solve a problem
- Complement the buyer’s cycle
- Create trust
A blog that explores methods to resolve your ideal customer’s pain points, (without giving away all the secrets), are highly engaging and create great opportunities for call to action that entice visitors to learn more about you or to get in touch with you.
When creating blog content that converts to sales you are usually targeting buyers in the research stage. Your job is to provide the information, answers and build trust so that your call to actions work. This might be in the form of immediate action taken by the client, or you succeed in bringing them further along the buyer’s cycle and in the near future, they become your client.
Blogs that convert:
Convert Blog Readers Into Customers
Most buying journeys start online. Tailor your content to your target markets needs and watch your conversions increase.
It is time to start writing blog posts that will turn your readers into recurring revenue. We believe that blog posts are incredibly effective for winning over leads and understanding how to do this is essential for any business.