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A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...

The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision?   User-generated content (UGC) is any type of content that...

Really, the question isn’t so much when you need to hire an external agency or when you don’t because there are always going to be arguments for both sides.  What this article aims to do is to discuss ‘how’ you can use an agency.   Now, HOW...

Last time we talked about improving efficiency with speed and clarity for managing the media spend for multiple clients. In our 2nd top 3 tips we mentioned a third party tool called Supermetrics. We decided to explore this tool with their 30 day trial to help...