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Dynamic Search Ads (DSAs) are a fantastic way to capture traffic from unexpected places, allowing you to capture unique searches and expand your reach. This is especially important when you’re looking to make optimisations to an account that’s already well managed but you want to...

Shared Budgets Over the past few weeks, I've been exploring the use of scripting across Google ads to help improve campaign efficiency. In particular, when it comes to automation of managing shared budgets. Automated rules are useful to schedule changes to budgets on individual campaigns, for example, reducing...

In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...

What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...

The new Instagram name tag feature is giving more opportunities than quickly adding followings without having to type names you never heard of. Read below for some ideas to share your name tag successfully. The feature is especially beneficial for brands that have an Instagram...

Google Ads (formerly Adwords) has changed significantly over the course of the last decade moving from simple 1 headline and descriptions on various colour backgrounds to more detailed ads with extensions such as sitelinks, location extensions, ratings, phone numbers etc. Last year they removed the...