PPC Management

PPC management is the ongoing monitoring and optimisation of a business’s pay-per-click advertising campaigns and spend, aimed at lowering cost per click, improving cost per lead, and maximising return on investment. It covers everything from keyword research and ad copy to bid adjustments and performance reporting, and can be handled in-house or by a dedicated agency.

PPC ads suit most businesses that want cost-effective, click-based reach, since you only pay when someone actually clicks through to your site or landing page. Whether it’s the right fit depends on your budget and goals: it works especially well when you can identify clear keywords and qualify interest before the click, so the traffic that comes through is genuinely looking for what you offer.

A PPC agency brings dedicated time, platform certifications, and testing experience that most in-house teams can’t match without a full-time hire. Running PPC properly requires ongoing campaign setup, niche targeting, ad copy testing, bid optimisation, and clear reporting on what’s working. An agency is worth it if you don’t have the internal time or expertise to do all of that consistently.

Efficient Media offers three PPC management tiers: Basic from $650 per month (plus a $1,250 setup fee) for local small businesses and contractors, Advanced from $1,900 per month (plus a $1,900 setup fee) for brands wanting strategic consulting, and Corporate from $4,900 per month (plus a $3,500 setup fee) for large brands and agencies needing outsourced overflow support. Ad spend itself is separate and paid directly to the platforms.

The Basic PPC package covers Google Ads, Bing, and Facebook, along with keyword research, bid and conversion optimisation, and monthly reporting during 9 am to 5 pm account management hours. It’s designed for local small businesses, entrepreneurs, and contractors who need core search and social coverage without display, video, or Instagram ads.

The Advanced package expands on Basic by adding Display Ads, Video Ads, and Instagram Ads alongside Google Ads, Bing, and Facebook, plus on-demand account access outside standard hours. It’s built for brands that want broader platform coverage and more strategic, hands-on consulting than the entry-level tier offers.

The Corporate package adds Twitter Ads and quarterly strategic reviews on top of everything in the Advanced tier, along with weekly reporting instead of monthly. It’s aimed at large brands, corporates, and agencies needing an outsourced or overflow PPC management partner across the full range of search, social, display, and video channels.

Yes. Each package tier has a once-off setup fee separate from the monthly management fee: $1,250 for Basic, $1,900 for Advanced, and $3,500 for Corporate. This covers either the review and restructure of an existing ad account or the setup of a new one from scratch.

Beyond Google Ads and Microsoft (Bing), PPC campaigns can run across Facebook, Instagram, YouTube, Twitter, Amazon, TikTok, Reddit, and LinkedIn, depending on the package tier and where your target audience is most active. Search and social are usually run together for full-funnel coverage, capturing both active searchers and people who aren’t searching yet but match your target profile.

Efficient Media has operated as a PPC agency partner since 2014, with a team holding a combined 10-plus years of experience and having managed over 500 client accounts to date. The agency reports an average 10x return on total marketing spend and over $20 million in revenue generated for clients.