AI in digital marketing is transforming how businesses engage with their audiences. By automating tasks, providing real-time insights, and enhancing personalisation, AI tools are making marketing more efficient and effective. This article explores the key trends and tools reshaping the industry and how you can...
Introduction to Google My Business Google My Business (GMB), also known simply as Google Business, is a powerful, free tool designed to help local businesses manage how they appear across Google’s platforms, including Google Search and Google Maps. As a cornerstone of local SEO, GMB allows...
Introduction to Lead Generation Lead generation is the foundation of successful sales and marketing in the B2B world. It refers to the process of attracting and capturing interest from potential customers in your product or service, with the ultimate goal of turning that interest into high-quality...
What is Cloud Hosting? We know that these days, it can be confusing when it comes to choosing the best cloud web hosting for your business. Will I get good customer service? Will I get stability? There are lots of options that make the decision much...
We all know how difficult it is to stand out when it comes to keyword-focused content marketing. Companies are increasingly leveraging content marketing strategies to achieve business goals, improve brand visibility, and adapt to the rapidly evolving digital landscape. So much has already been written,...
Amazon Ads in 2025 Amazon’s advertising business is gaining momentum, especially as it expands its offerings. Amazon DSP (Demand Side Platform) has enabled merchants to buy large quantities of display and video advertisements programmatically and target consumers on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps,...
Where is all the traffic? The majority of search engines and overall online traffic comes from mobile search, making it critical to create mobile-first PPC ads. As of the second quarter of 2021 mobile devices made up 61% of all organic search engine visits! As users, we...
Have you thought about advertising with Amazon? We look at Amazon Ads for beginners to help you see if it's the right advertising platform for your business and how you can get started. Your plus 1 or number 1? In the 25 years since Amazon was...
HardPressed to find better - we handpick the Best WordPress plugins for 2021. WordPress, once a humble blogging platform is now the world’s most popular content management system. WordPress powers 34% of all websites on the internet and holds a 40% share in the Content Management...
Losing Critical Tracking Data On 26th April 2021, Apple’s privacy update launched. iOS 14.5 impacts on advertising using their App Tracking Transparency (ATT) Framework, we, the user, can now control how our online activity is seen. So, if we choose to opt-out of tracking, and by...