Key Takeaways Google Merchant Center is the product data engine powering Google Shopping, Performance Max, and Demand Gen campaigns—your ads are only as strong as your product feed Most underperforming Shopping and Performance Max accounts in 2024–2026 are limited by weak product feeds (poor titles,...
Key Takeaways Localised search delivers results tailored to a user’s geographic location, covering “near me” queries and suburb-based searches like “storage units near me”, “dentist in Bondi”, or “plumber Richmond VIC”. These searches carry high commercial intent—research suggests around 28-40% of mobile local queries lead...
Key Takeaways A strategy of marketing is your long-term blueprint for attracting, converting, and retaining customers—distinct from day-to-day tactics like ad campaigns or social posts that change weekly. Modern marketing strategy must be digital-first and integrated across channels, as 85-90% of customer journeys now begin...
The Client OnMarket is Australia’s largest equity raising platform and is at the forefront of helping companies at all stages of growth to access capital and connect with strategic investors. They also provide fair access to IPOs through their website and OnMarket app. Combined, the OnMarket team has over...
Looking to create a Google AdWords campaign? This guide provides a step-by-step process to create a Google AdWords campaign, from account setup to optimising ads. Follow along to successfully launch your first campaign and create Google AdWords campaign strategies that work. Key Takeaways Start your Google...
Google Ad Grants Australia offers nonprofits up to $10,000 per month in free Google Search advertising. This program helps Australian charities enhance their online presence, attract volunteers, and increase donations. In this comprehensive guide, you’ll discover how to determine eligibility, apply for the grant, and...
AI in digital marketing is transforming how businesses engage with their audiences. By automating tasks, providing real-time insights, and enhancing personalisation, AI tools are making marketing more efficient and effective. This article explores the key trends and tools reshaping the industry and how you can...
SEO ROI, or return on investment, measures the effectiveness and profitability of your SEO campaign efforts. This guide will show you why ROI matters, how to calculate it, and the tools you need to maximise your investment. Key Takeaways Understanding and measuring SEO ROI is essential...
With over 2 billion daily active users across Google’s platforms, advertising with Google represents one of the most powerful opportunities to reach your ideal customers when they’re actively searching for your products or services. Whether you’re a small business owner looking to drive more local...
We know that when it comes to AdWords, the most important acronym for our clients is ROI, and why shouldn't it be!? In this article, we are going to walk you through everything you need to know when it comes to creating a profitable Google...