Using the wrong Google Ads conversion bid strategies for your campaign's goal will lead to inefficient spending driving your costs up. This article explains our Three Step Bidding Strategy which will help you choose the best bid strategy/when & how to use them to squeeze...
In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...
What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...