How Effective is Word-of-Mouth on Social Media?

The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision?


User-generated content (UGC) is any type of content that is relevant to the brand and is created by a user or an influencer, and it is becoming more influential on social media as it is a part of everyday conversations online. 59% of Australians who check in social network daily. Not only it helps to reassures purchase decisions, inspire more engagement, it also provides organic values to SEO. According to a research conducted by Twitter, 49% of consumers would seek purchase guidance from social media influencers. 20% of users were inspired to share their product recommendation after seeing a Tweet from an influencer.

Check out the infographic below with the latest figures from 2016 and 2017.

Whether you need help with developing a social media strategy or a real-time analysis of your social media accounts, give us a call on 02 8007 5774 or email us at [email protected].

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