How Effective is Word-of-Mouth on Social Media?

The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision?


User-generated content (UGC) is any type of content that is relevant to the brand and is created by a user or an influencer, and it is becoming more influential on social media as it is a part of everyday conversations online. 59% of Australians who check in social network daily. Not only it helps to reassures purchase decisions, inspire more engagement, it also provides organic values to SEO. According to a research conducted by Twitter, 49% of consumers would seek purchase guidance from social media influencers. 20% of users were inspired to share their product recommendation after seeing a Tweet from an influencer.

User Generated Content

Check out the infographic below with the latest figures from 2016 and 2017.

Infographic WOF on social media

Whether you need help with developing a social media strategy or a real-time analysis of your social media accounts, give us a call on 02 8007 5774 or email us at [email protected].

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