How much does Google Ads cost? Pricing varies based on several factors, including your industry, keywords, and ad strategy. Generally, you pay per click. This article explains these costs, average CPCs, and offers tips on how to budget effectively for your campaigns. Key Takeaways Google Ads...
Introduction to Google My Business Google My Business (GMB), also known simply as Google Business, is a powerful, free tool designed to help local businesses manage how they appear across Google’s platforms, including Google Search and Google Maps. As a cornerstone of local SEO, GMB allows...
Introduction to Lead Generation Lead generation is the foundation of successful sales and marketing in the B2B world. It refers to the process of attracting and capturing interest from potential customers in your product or service, with the ultimate goal of turning that interest into high-quality...
Running a small business means wearing multiple hats – from managing daily operations to handling customer service, leaving little time for the complex world of marketing. While effective marketing is essential for business longevity, most small business owners find themselves struggling to keep up with...
Amazon Ads in 2025 Amazon’s advertising business is gaining momentum, especially as it expands its offerings. Amazon DSP (Demand Side Platform) has enabled merchants to buy large quantities of display and video advertisements programmatically and target consumers on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps,...
Introduction: Why Consider Outsourcing Digital Marketing? In today’s fast-paced digital landscape, outsourcing digital marketing has become a strategic move for businesses aiming to maximise their online presence and streamline their marketing efforts. With the ever-increasing complexity of digital marketing strategies and the rapid evolution of digital...
Losing Critical Tracking Data On 26th April 2021, Apple’s privacy update launched. iOS 14.5 impacts on advertising using their App Tracking Transparency (ATT) Framework, we, the user, can now control how our online activity is seen. So, if we choose to opt-out of tracking, and by...
The new Instagram name tag feature is giving more opportunities than quickly adding followings without having to type names you never heard of. Read below for some ideas to share your name tag successfully. The feature is especially beneficial for brands that have an Instagram...
A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...