In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...
What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...
The success of any AdWords (now Google Ads) campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media, gives us his opinion on where we should all begin our Google Ads campaign setup...
Really, the question isn’t so much when you need to hire an external agency or when you don’t because there are always going to be arguments for both sides. What this article aims to do is to discuss ‘how’ you can use an agency. Now, HOW...
Have you ever asked yourself this question? Or has someone asked you why you can’t see any of your campaign data in a simple attribution report in Google Analytics (GA)? So why can't I see my campaign in Google Analytics? Some publishers have auto-tracking like...
What is SEO? Search Engine Optimisation is defined in the Oxford dictionary as "the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine." SEO can be complicated and...
As an entrepreneur it’s important to spend your dollars wisely in an effort to grow your site traffic and potentially your business. There are several different avenues you can venture down such as social media, display marketing, email, offline, SEO and SEM. All of these have merit...
The key to a good SEM account is ensuring the right settings are in place and that the account is structured in a way, which will enable marketers to optimise and give the account the best opportunity to perform. Laying the best foundations is critical...