The success of any AdWords (now Google Ads) campaign begins with our knowledge of AdWords and an understanding of how to use Google’s tools appropriately. Tim Paris, Founder of Efficient Media, gives us his opinion on where we should all begin our Google Ads campaign setup...
We see a shift in expectations for ecommerce customer service, based on the latest report figures. Here are some tips to leave great impressions! Find your brand tone: https://blog.bufferapp.com/social-media-marketing-voice-and-tone...
A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...
Last time we talked about improving efficiency with speed and clarity for managing the media spend for multiple clients. In our 2nd top 3 tips we mentioned a third party tool called Supermetrics. We decided to explore this tool with their 30 day trial to help...
Today, Facebook has a near-ubiquitous presence in Australian life. We use it nearly everywhere and at nearly every moment- when we wake up and lie down; while we’re on the bus or in the car, on the toilet (men especially- who would’ve thought?), on the...
Are you finding that your Content Posts are not getting enough views and shares? Here are some tips and tools to make them up stand out by using visuals! If you have any questions or need help with your content marketing, please contact us here...
Have you ever asked yourself this question? Or has someone asked you why you can’t see any of your campaign data in a simple attribution report in Google Analytics (GA)? So why can't I see my campaign in Google Analytics? Some publishers have auto-tracking like...
What is Social Media? What is so scary about these two buzz words that has Small Business owners spooked? I’ll tell you what “social media” is.. it’s just a bunch of tools. Tools that encourage relationships, ongoing engagement and it's here to stay. It isn’t a phase like...
As the manager of multiple campaigns across sometimes multiple accounts, it’s important that you spend your budget carefully throughout the month (or other period defined by your client) to maximise efficiency and not over or under spend. It can be time tricky to see quickly and...