A typical entanglement in content marketing is to produce content exclusively for SEO purposes. While it's easy to get sidetracked concentrating solely on SEO and the advantages it can play in a Content Marketing Strategy, it's essential not to overlook the motivation behind why you're...
An important part of managing client’s campaigns is providing the clients regularly with clear results of past performance and suggestions for future improvements. Our current process for our standard reports as mentioned in one of our previous articles Excel Hack: Getting Down with Supermetrics involves using...
The last time you made a purchase decision, whether it is choosing between menu items in a restaurant, or between product brands, did you go on social media to look at other user’s content before making the decision? User-generated content (UGC) is any type of content that...
Really, the question isn’t so much when you need to hire an external agency or when you don’t because there are always going to be arguments for both sides. What this article aims to do is to discuss ‘how’ you can use an agency. Now, HOW...
Introduction to Data Automation In today’s fast-paced marketing world, data automation is a game-changer for anyone looking to streamline their workflow and make smarter decisions. Instead of manually collecting marketing data from different data sources like Google Analytics, Facebook Ads, or your ecommerce platform, you can...
Well, then consider yourself the minority Australian, according to the latest Sensis Social Media Report. ...