What it all means Like everything else in 2021, we have had to wait a little longer for Google to roll out their new Google Core Update: Page Experience Algorithm. Google very generously gifted the world a few extra months to prepare (highly unlike the tech...
Why Twitter? Want to get more tweets but all you hear are crickets? This article will share our top Twitter Advertising tips and tricks to advertise successfully on the social platform and ultimately grow your audience and your business. But first, why Twitter? Twitter has 187 million daily usersThe...
Using the wrong Google Ads conversion bid strategies for your campaign's goal will lead to inefficient spending driving your costs up. This article explains our Three Step Bidding Strategy which will help you choose the best bid strategy/when & how to use them to squeeze...
Dynamic Search Ads (DSAs) are a fantastic way to capture traffic from unexpected places, allowing you to capture unique searches and expand your reach. This is especially important when you’re looking to make optimisations to an account that’s already well managed but you want to...
In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...
What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...