27 Jul How to get more Google traffic
Drive visitors to your website
Nowadays, it is more important than ever to increase brand and business visibility across the internet. Increasingly, people are searching the World Wide Web every day. So the question remains, how to get more Google traffic to make ourselves stand out? There are various strategies to get traffic, including SEO, optimising your content, focusing on relevant topics, and using social media promotion.
We know that Google has a complex web of algorithms that work around the clock, crawling the internet for the very best websites, analysing individual pages and topics. Aside from the absolute essentials, like having a website that is optimised for all devices and one that creates a good user experience, regularly publish new content to keep your site fresh and relevant. There are other effective ways to increase our Google traffic, and some strategies may be more beneficial than others, depending on your site and audience.
6 ways to open up the Google highway
These are the top strategies for increasing your Google traffic. Consider exploring Google Ads scripts to automate tasks and enhance your PPC campaigns.
1: Write great content optimised for SEO
Having high-quality content on your website is a must. Our tips for getting this right are to:
- Create content that matches user intent/customer search query
- Ensure it is keyword-rich
- Where possible, include links to additional internal and external content
- Create different types of posts, such as evergreen posts, resource posts, and social media posts, to attract diverse audiences
- Organise your content into clear sections for better readability and SEO
- Use descriptive URLs that include relevant keywords to improve both user experience and search engine visibility
- Regularly publish new posts to keep your site fresh and encourage repeat visits
- Choose topics that are relevant and trending in your niche to maximize engagement
2: Improve page speed
We have all landed on a website that was painfully slow, and most of us would give up and go to a competitor’s site instead. Don’t lose potential customers because your website is running on empty. Make sure your website is optimised for mobile devices to provide a seamless experience for all users.
Check your website speed on Google Page Speed Insights here
Don’t underestimate the impact that advertising has on driving traffic to a website. Google provides a platform to place our products or services in front of a large audience, which increases the opportunity to get more visitors to our website and ultimately increase sales.
4: Write titles that match search intent
Meta titles are a crucial search engine beacon that quickly shows users a snippet of the content that relates to their query. Think of it as a website’s first impression – either we grab their attention, or we drive the user away. The goal with a meta title is to make it stand out. This can easily be achieved by:
- Creating unique titles for each page
- Including a target keyword
- Matching the search intent of the query
Write compelling meta titles and descriptions to encourage users to click your search result in the SERPs.
5: Get more backlinks
Backlinks are links from other websites to yours. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking. When an external site links to your site, it is telling Google that your site is trustworthy.
Use descriptive anchor text when you link to other pages, as this helps search engines understand the context and relevance of your content. Sending outreach emails can help you acquire valuable backlinks from authoritative sources.
Tip: Use a tool like Ahrefs to analyse your competitors and understand which backlinks they have acquired that add the most value. Utilising this information, you can seek similar links and devise a plan through outreach and content generation.
6: Don’t forget voice search
At the flick of a switch, or by commanding Siri or Alexa, the internet is at our fingertips. Voice Search has grown exponentially, and our websites need to be ready. How can we do this?
- Focus on conversational keywords and phrases – because we all speak differently, VS how we type out a search query on a computer
- Make sure your content is written so that it can fit into a feature snippet
- No matter what, keep creating content that matches user search intent
7: Use Google Search Console
Use Google Search Console to view your website’s performance, monitor search queries, and identify opportunities to improve your rankings and achieve top positions in search results.
More traffic = more customers
Anyone can learn how to increase their website traffic if they are willing to put in the hard work. Our tips provide a starting point to help drive more visitors to your website. The key to success is time, patience and effort.
Feel free to contact us with any questions about how to get more Google traffic via SEO or implementing PPC Campaigns for your business to turn site visits into customers. We look forward to hearing from you and discussing how we can help you reach your business goals.
Unlocking the Power of Keyword Research
If you want to drive more traffic to your website, mastering keyword research is a must. Understanding which search terms your audience uses in Google search helps you create content that shows up in the right search results. Many people rely on keyword research tools like Google Keyword Planner or Ahrefs to find the best keywords for their business. These tools let you discover relevant keywords with high search volume and see how competitive they are.
For example, if you run a local bakery, you might find that “best sourdough bread in [your city]” is a specific keyword that many people are searching for. By optimising your site and content for these targeted keywords, you can improve your website’s visibility and attract more visitors. Make sure to choose keywords that are not only popular but also relevant to your business and specific to what you offer. This way, you’ll drive the right kind of traffic to your website and see better results in Google search.
Tracking Progress: Measuring What Matters
Once you start implementing SEO strategies, it’s important to track your progress and see what’s working. Using tools like Google Analytics, you can monitor your website’s traffic, see which sources are sending visitors (such as search engines, social media, or referral sites), and measure how users interact with your site. Many people use these analytics tools to make data-driven decisions and refine their SEO efforts.
For example, you might notice that a particular blog post is getting a lot of traffic from social media, while another page is ranking well in search engines. By analysing this data, you can focus your efforts on the sources and content that perform best. Make sure to set up goals and conversions in Google Analytics so you can track important actions, like form submissions or purchases. This will help you understand your website’s performance and make improvements that lead to even more traffic and better results.
Local SEO: Attracting Nearby Customers
If your business serves a specific area, local SEO is a powerful way to increase your visibility in search results and attract more nearby customers. By optimising your website for local search terms, you can make sure your business appears when people in your area are looking for services like yours. Many businesses use Google My Business to claim and optimise their listing, making it easier for customers to find them in local search results.
For example, adding your business address, phone number, and hours of operation to your site and Google My Business profile can help you show up in “near me” searches. Using location-specific keywords in your content, such as “plumber in [suburb],” can also improve your local rankings. By focusing on local SEO, you’ll drive more relevant traffic to your website and increase your chances of turning local searches into real customers.
Join the Online Community
Staying ahead in SEO means keeping up with the latest trends and learning from others in the industry. Many people join online communities—like Reddit’s r/SEO, Facebook groups, or industry forums—to connect with other website owners, share experiences, and get advice. For example, you can ask questions, discuss new Google updates, or find out which tools and strategies are working best for others.
Participating in webinars, conferences, and workshops is another great way to learn from experts and network with professionals who can help you improve your website’s search results. Make sure to engage in discussions, share your own tips, and stay active in these communities. By doing so, you’ll not only learn the best ways to boost your SEO, but you’ll also help others and build valuable relationships that can benefit your business in the long run.
Sorry, the comment form is closed at this time.