15 Jul SEO Quick Wins Every Business Should Be Using Right Now
When it comes to SEO Quick Wins every business should be using we need to start at the very beginning, the CMS. WordPress is one of the best options if you’re aiming for a Content Management System (CMS) that is incredibly SEO-friendly. WordPress is the backbone of a lot of the different websites you might frequent on the web. It powers as many as 35% of them. There is a big reason that WordPress dominates the space. It happens to be the very best when it comes to SEO.
By deciding to use WordPress to power your website (1st SEO Quick Win), you’ll be putting it in an excellent spot to rank well. As soon as you set it up, you’ll learn how many powerful features and tools it has to help you take advantage of, which can put you in a good spot.
Here Are Some SEO Quick wins every business should be using to take advantage of when using WordPress:
1. Choosing a Responsive Theme
One of the best things you can do would be to choose a suitable theme. Nowadays, your theme/website needs to be responsive. Choosing a responsive theme is a must with Google and search engines prioritising mobile users. They know how many people are viewing websites from their mobile devices. Therefore, you will need to have a website that properly scales for these user’s devices.
This is what you get when you find a responsive theme. It will end up delivering your traffic a better overall user experience. Also, it will improve your metrics. This can directly and positively impact your website rankings within the search engines. In addition to choosing and installing a responsive theme, you should be using the following mobile-friendly practices:
– Avoid using flash plugins
– Don’t link to any site that isn’t responsive
I opt for a theme that is known as “PageBuilder Framework” on all of my client’s websites.
Not only because it has a simplistic layout, but also because it is optimised to work as well as possible with PageBuilders. This is an easy and unique visual way of having your website designed. You can look at my favourites and find the best tools and plugins you should be using on your WordPress website right here.
2. Claim Your Google My Business Account
This is a tool that is provided for free by Google. Muzi Dan who is a Business consultant, says “This tool is meant to help people find out pertinent information about your business without having to dig for it. By completing your profile, you will be able to boost your local visibility. If you’ve ever completed a local search, you’ve likely come across these listings. They are pushed towards the top because Google knows that users want and need that information.”
You can log in and claim your account right here.
3. Setup The Google Search Console
This is another big thing that you should be doing right away. You want to use this free tool by Google because it will give you a good idea of how well your website is performing. It will also help you identify some new opportunities that you should be looking to take advantage of by providing you with useful metrics that can be helpful. These include seeing your impressions, clicks, click-through rates, and more.
You want to log in to your Google account and click here to get registered for Google Search Console. As soon as you are registered, you’ll be tasked with setting up your website and verifying it. One of the best and easiest methods of doing this is by using the provided HTML tag option and adding the given code directly to your site. You can look at your WordPress scripts to do so. Another way you could do it would be by installing and using a code snippet plugin for easy access.
As soon as you have set up your Google Search Console account, you will be able to use the tool to figure out what you could be doing to boost your rankings. You want to monitor your performance and check to see the important metrics to gauge your strategy. You should be sorting by impressions to push the queries that are driving the most traffic towards the top. If you click on any one of these queries, you will see what pages are being ranked for each respective query. By doing this, you will be able to figure out what pages aren’t ranking well which can help you change it.
Telecommunications Expert Neil Royle says “You want to look closely at queries that have a lot of impressions where your website isn’t ranking. You also want to compare it to your competition’s website and pages. This will give you good data that you can use to improve your page and site.”
4. Fix Your Descriptions and Tags
You need to focus on both your meta titles and descriptions when you are trying to optimise your site. These are what appear in the search engines underneath your website’s link. Having a poorly optimised description is going to negatively impact your chances of earning a click or even rankings well.
To figure out which descriptions require improvement, you will want to use the Google Search Console. That way, you can see what needs work and what doesn’t. You will want to use the impressions and average click-through rate filter. From there, you can sort based on impressions and you’ll want to pinpoint any queries that are generating a lot click-through rate but that have a large number of impressions.
That way, you can identify the descriptions that are likely poorly optimised and not aligned with the query itself. You can use various plugins like SEO Press to optimise these. You want to try to include keywords into your descriptions and titles. However, you don’t want to stuff them. Simply write for the user and sell them on your page.
5. Improve Your Internal Links
Your internal linking is going to play a big role in your rankings. This is the process of linking directly from your site to another place within your site. These links make it much easier for users to navigate your site and find what they are looking for. However, they also help crawlers do the same. Therefore, it can be a good and easy way to get your site ranking higher.
Try to look for linked text that isn’t descriptive. For instance, you don’t want to use internal links for “click here” but rather for keywords about the content you are linking. This is known as anchor text and you want to try to use relevant anchor text to boost your rankings. Don’t overuse the same keywords or phrases over and over. Instead, try to use different but relevant anchor text throughout your site.
WordPress is a platform that makes it very easy to manage your site and add content effectively. Because of this, it puts you in the driver’s seat to improve your site’s rankings no matter your experience level. It provides you with some easy wins, as mentioned above, that can help boost your rankings.
Use the tips above, and you should be able to make significant improvements to your search engine rankings without much effort at all. But, if you ever don’t need help because you don’t have the time to do it yourself, get in touch with the SEO experts at Efficient Media, and the team will be more than happy to assist you to help your site rank better in search engines.