Google’s Mobile Algorithm Update – Mobilegeddon


Google’s Mobile Algorithm Update – Mobilegeddon

For months we’ve been waiting for the next algorithm update from Google as things have been quiet from the search giant, as more minor tweaks and changes happen in the background. No major updates have been announced, until now.

For years marketers such as myself have harped on about the importance of having a mobile presence for our clients. It just so happens that as of this week it’s more important than ever with Google releasing an algorithm update nicknamed “Mobilegeddon” which now considers mobile friendliness as one of its ranking factors.

So huge is the update Mobilegeddon is even trending on twitter:



The announcement was made on April 21st 2015 that mobile friendly is now a ranking factor amongst hundreds of other factors taken into consideration when ranking a website organically. Sites already setup with mobile specific domains or built in responsive design will have a huge advantage.

What does this really mean?.. The update will only impact mobile searches and could potentially increase rankings for mobile friendly sites. This has no impact on organic ranking across desktop and tablet searches (as mobile is irrelevant to this medium). The update also impacts all search results globally in all languages and applies to individual pages rather than entire websites.

Testing your site to see if you are indeed “mobile friendly” is easy. Tools such as Google’s Mobile Friendly Test help identify any gaps or restrictions preventing the way Googlebot sees your pages.

In the event that your site is not in fact mobile ready, all is not lost. In reality the site can potentially still rank well as long as the site houses desired quality content. We have to remember that this is one ranking signal out of 200.


Share this:
  • seo los angeles
    Posted at 15:37h, 25 April Reply

    Greate article. Keep posting such kind of information on your page.
    Im really impressed by your blog.
    Hi there, You have performed an incredible job. I will certainly digg it
    and individually suggest to my friends. I am sure they’ll be benefited from this website.

  • minneapolis website design
    Posted at 11:22h, 04 June Reply

    Hey would you mind letting me know which hosting company you’re utilizing?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads
    a lot faster then most. Can you recommend a good internet hosting provider at
    a fair price? Cheers, I appreciate it!

Post A Comment

eleven − 1 =

Enjoy this blog? Please spread the word :)