SEO Quick Wins Every Business Should Be Using Right Now

16 Jul SEO Quick Wins Every Business Should Be Using Right Now

Introduction to SEO

Search Engine Optimisation (SEO) is the foundation of any successful online presence. At its core, SEO is all about making your website more visible and attractive to search engines like Google, Bing, and Yahoo. When you optimise your website content and structure, you help search engines understand what your site is about, which increases your chances of appearing higher in search engine results. This means more people can find your business when they search for relevant keywords related to your products or services.

Effective SEO starts with keyword research—identifying the words and phrases your target audience is using in their search queries. By weaving these keywords naturally into your website content, you signal to search engines that your site is a relevant match for those search queries. But SEO isn’t just about keywords; it’s also about making sure your website is easy to navigate, loads quickly, and provides valuable information. When done right, search engine optimisation can drive more organic traffic to your site, boost your brand’s visibility, and help you stand out in the crowded search engine results pages.

SEO Quick Wins

When it comes to SEO Quick Wins every business should be using, we need to start at the very beginning, the CMS. A quick SEO win refers to simple, actionable strategies that can be implemented quickly to achieve fast improvements in your search engine rankings. WordPress is one of the best options if you’re aiming for a Content Management System (CMS) that is incredibly SEO-friendly. WordPress is the backbone of a lot of the different websites you might frequent on the web. It powers as many as 35% of them. There is a big reason that WordPress dominates the space. It happens to be the very best when it comes to SEO.

By deciding to use WordPress to power your website (1st SEO Quick Win), you’ll be putting it in an excellent spot to rank well. As soon as you set it up, you’ll learn how many powerful features and tools it has to help you take advantage of, which can put you in a good spot. WordPress makes it easy to target low-hanging fruit—those easy SEO opportunities that require minimal effort but can yield significant results.

Before diving into the list, here are some quick SEO tips—practical, easy-to-implement actions that can deliver immediate results for your website.

Here Are Some quick seo wins every business should be using to take advantage of when using WordPress:

1. Choosing a Responsive Theme

Tip: Responsive Fast Themes

One of the best things you can do would be to choose a suitable theme. Nowadays, your theme/website needs to be responsive. Choosing a responsive theme is a must with Google and search engines prioritising mobile users. They know how many people are viewing websites from their mobile devices. Therefore, you will need to have a website that properly scales for these users’ devices.

This is what you get when you find a responsive theme. It will end up delivering your traffic a better overall user experience. Also, it will improve your metrics. This can directly and positively impact your website rankings within the search engines. Additionally, a responsive theme can improve page speed, which is crucial for SEO and provides a smoother experience for your visitors. In addition to choosing and installing a responsive theme, you should be using the following mobile-friendly practices:

– Avoid using Flash plugins

– Don’t link to any site that isn’t responsive

Optimising for mobile devices also enhances overall site performance, which contributes to better rankings and improved website efficiency.

I opt for a theme that is known as “PageBuilder Framework” on all of my clients’ websites.

Not only because it has a simplistic layout, but also because it is optimised to work as well as possible with PageBuilders. This is an easy and unique way of having your website designed. You can look at my favourites and find the best tools and plugins you should be using on your WordPress website right here.

2. Claim Your Google My Business Account

This is a tool that is provided for free by Google. (now known as Google Business Profile) Muzi Dan, who is a Business consultant, says, “This tool is meant to help people find out pertinent information about your business without having to dig for it. By completing your profile, you will be able to boost your local visibility. If you’ve ever completed a local search, you’ve likely come across these listings. They are pushed towards the top because Google knows that users want and need that information.” Optimising your Google Business Profile is a crucial step in any local seo strategy to increase visibility in local search results.

You can log in and claim your account right here.

3. Set up The Google Search Console

Tip: Set up Google Search Console

This is another big thing that you should be doing right away. You want to use this free tool by Google because it will give you a good idea of how well your website is performing. It will also help you identify some new opportunities that you should be looking to take advantage of by providing you with useful metrics that can be helpful. These include seeing your impressions, clicks, click-through rates, and more. Google Search Console also allows you to analyse your search traffic, helping you identify opportunities for growth and areas where your site can attract more visitors.

You want to log in to your Google account and click here to get registered for Google Search Console. As soon as you are registered, you’ll be tasked with setting up your website and verifying it. One of the best and easiest methods of doing this is by using the provided HTML tag option and adding the given code directly to your site. You can look at your WordPress scripts to do so. Another way you could do it would be by installing and using a code snippet plugin for easy access.

As soon as you have set up your Google Search Console account, you will be able to use the tool to figure out what you could be doing to boost your rankings. You want to monitor your performance and check to see the important metrics to gauge your strategy. You should be sorting by impressions to push the queries that are driving the most traffic towards the top. Understanding the search intent behind these queries is crucial to better align your content with what users are looking for. If you click on any one of these queries, you will see what pages are being ranked for each respective query. By doing this, you will be able to figure out what pages aren’t ranking well, which can help you change them.

Telecommunications Expert Neil Royle says, “You want to look closely at queries that have a lot of impressions where your website isn’t ranking. You also want to compare it to your competition’s website and pages. This will give you good data that you can use to improve your page and site.” When identifying queries and pages, focus on optimising for relevant search queries to improve your visibility in search results.

When optimising your pages, don’t forget to review your descriptions. Rewriting or enhancing the meta description to include relevant keywords can improve your click-through rates and make your listings more appealing in search engine results.

4. Fix Your Descriptions and Tags

You need to focus on both your meta titles and descriptions when you are trying to optimise your site. These are what appear in the search engines underneath your website’s link. Having a poorly optimised description is going to negatively impact your chances of earning a click or even ranking well.

To figure out which descriptions require improvement, you will want to use the Google Search Console. That way, you can see what needs work and what doesn’t. You will want to use the impressions and average click-through rate filter. From there, you can sort based on impressions, and you’ll want to pinpoint any queries that are generating click-through rate but that have a large number of impressions.

That way, you can identify the descriptions that are likely poorly optimised and not aligned with the query itself. You can use various plugins like SEO Press to optimise these. You want to try to include keywords in your descriptions and titles. However, you don’t want to stuff them. Simply write for the user and sell them on your page.

5. Content Optimisation

Optimising your website content is one of the quickest ways to improve your search engine rankings. Search engines rely on well-structured, relevant content to determine how your site should appear in search results. Start by using relevant keywords throughout your website content, especially in your meta descriptions and title tags. These elements not only help search engines understand what each page is about, but they also encourage users to click through from the search engine results.

Internal linking is another powerful content optimisation strategy. By adding internal links between related pages, you help search engines navigate your site and understand the relationships between different pieces of content. Use descriptive anchor text that includes relevant keywords to make these links even more effective.

Don’t forget about your headers—using H1, H2, and H3 tags to organise your content makes it easier for both users and search engines to scan and understand your pages. Additionally, always add alt text to your images. Not only does this improve accessibility for visually impaired users, but it also gives search engines more context about your website content, which can help boost your rankings. Finally, keep your content fresh by regularly updating existing pages and adding new, relevant information to stay ahead in the search engine results.

6. Improve Your Internal Links

Your internal linking is going to play a big role in your rankings. This is the process of linking directly from your site to another place within your site. An internal link is a hyperlink that connects one page of your website to another page on the same domain, helping both users and search engines understand your site structure and content relationships. These links make it much easier for users to navigate your site and find what they are looking for. However, they also help crawlers do the same. Therefore, it can be a good and easy way to get your site ranking higher.

To improve your SEO, add internal links within your content to connect related content and strengthen your site structure. This not only helps users discover more information but also assists search engines in crawling your website more efficiently.

Try to look for linked text that isn’t descriptive. For instance, you don’t want to use internal links for “click here” but rather for keywords about the content you are linking to. This is known as anchor text, and you want to try to use relevant anchor text to boost your rankings, especially when linking to relevant pages. Don’t overuse the same keywords or phrases over and over. Instead, try to use different but relevant anchor text throughout your site.

7. Link Building Quick Wins

Building a strong link profile is essential for boosting your website’s authority and improving your position in search engine results. One of the quickest link-building wins is to tap into your existing network—reach out to business partners, suppliers, or industry associations and ask them to add a link to your website. These relevant external links can quickly enhance your site’s credibility in the eyes of search engines.

Don’t overlook the power of internal linking. By strategically adding internal links between your own site’s pages, you help search engines understand your site’s structure and distribute link equity more effectively. This not only improves user navigation but also strengthens the SEO value of your most important pages.

Another quick win is to fix broken links on your site. Use tools like Google Search Console to identify any broken links and update or remove them. This simple step can improve user experience and ensure search engines don’t encounter dead ends when crawling your site. Additionally, reclaim any lost links by reaching out to websites that previously linked to your content and asking them to restore those links. By focusing on these quick link-building strategies, you can see noticeable improvements in your search engine rankings without a massive time investment.

8. Essential SEO Tools for Quick Wins

Leveraging the right SEO tools can make all the difference when it comes to achieving quick wins in search engine optimisation. Google Search Console is a must-have—it provides valuable insights into your website’s performance, search queries, and any technical issues that might be holding you back in the search engine results. Pair it with Google Analytics to track your website traffic, user engagement, and conversion rates for a complete picture of your SEO performance.

For deeper keyword research and competitor analysis, tools like SEMrush and Ahrefs are industry favourites. They help you uncover new keyword opportunities, audit your site for technical SEO issues, and monitor your backlink profile. Moz, Ubersuggest, and AnswerThePublic are also excellent for discovering relevant keywords, optimising your content, and finding new link-building opportunities.

If you’re using WordPress, take advantage of SEO plugins that simplify on-page optimisation and technical fixes. Improving your site’s speed and user experience is also crucial—tools that enable browser caching can help your pages load faster, which search engines reward with better rankings. By integrating these essential SEO tools into your workflow, you’ll be able to identify and act on quick wins that drive more organic traffic and improve your visibility in Google search.

Conclusion:

WordPress is a platform that makes it very easy to manage your site and add content effectively. Because of this, it puts you in the driver’s seat to improve your site’s rankings no matter your experience level. It provides you with some easy wins, as mentioned above, that can help boost your rankings. Regularly optimising existing content is also crucial to maintain and improve your SEO results.

Use the tips above, and you should be able to make significant improvements to your search engine rankings without much effort at all. Producing high-quality content is essential for long-term SEO success. Implementing these strategies will help build domain authority and improve your search rankings over time. But, if you ever don’t need help because you don’t have the time to do it yourself, get in touch with the SEO experts at Efficient Media, and the team will be more than happy to assist you to help your site rank better in search engines.