Adwords Management Australia: Google Ads Agency

INTRODUCTION TO GOOGLE ADS

Google Ads is a leading online advertising platform that empowers businesses to connect with their target audience at the exact moment they’re searching for products or services. By leveraging Google Ads, your business can display ads on Google’s search engine results pages (SERPs) and across a vast network of partner websites through the Google Display Network. This means your ads can appear in front of potential customers, whether they’re searching on Google or browsing their favourite sites. Google Ads operates on a pay-per-click (PPC) model, so you only pay when someone clicks on your ad, making it a cost-effective way to drive qualified traffic to your business website. With the ability to create highly targeted display ads, businesses can boost their online visibility, generate more sales, and achieve measurable results from their online advertising efforts.

PARTNER WITH A GOOGLE ADS AGENCY

Sydney-based Google Ads Agency delivering targeted, cost-effective PPC campaigns with positive ROAS across Australia & NZ. As a leading AdWords agency and Google AdWords agency, we have extensive expertise in managing campaigns for Australian businesses. Work with a Google Certified Partner.

Appear immediately in front of your target audience, placing your brand in prominent view of searchers, with our expert Google Ads Agency (formerly Google Adwords) management services. We offer comprehensive Google Ads services and Google Ads management services, and we do not require lock in contracts, giving our clients maximum flexibility. Many Australian businesses trust Google AdWords agencies like ours to drive their growth and achieve their marketing goals. We specialise in delivering targeted, cost-effective PPC campaigns that drive results. Whether you are starting from scratch and need to build an account or looking to drive greater efficiency from campaign optimisation, we can help.

GOOGLE ADS CERTIFIED PARTNER

Work with a Google Ads Agency team full of highly skilled and dedicated Google Ads (formerly Adwords) certified individuals with combined decades of experience in managing Google Ads campaigns across the globe for a variety of clients in a range of industries, including travel, classifieds, e-commerce & insurance throughout Australia and abroad. Our team consists of Google Ads experts with advanced skills and extensive experience, ensuring your campaigns are managed by true specialists.

Our pay-per-click packages range from $600 + GST per month and scale based on the breadth and depth of a campaign’s requirements, which all comes back down to how many man-hours we spend on your account.

Contact us today to speak to one of our Google Ads Agency team members to find out how our tailored Google Ads service can help you achieve your goals via Google Ads Management.

HOW GOOGLE ADS MANAGEMENT WORKS:

Whilst Google Ads (formerly Adwords) is renowned for being one of the most effective channels when it comes to ROI, a poorly structured and optimised campaign can waste lots of money. A well-structured Google Ads account is essential for running successful AdWords campaigns and improving Google Ads campaign performance. Each Google ad can be tailored to different marketing campaigns, including display advertising, shopping ads, and video ads, to reach specific audiences. Implementing a paid advertising strategy and digital marketing strategy is key to achieving better Google Ads results and maximising return on investment. Understanding how Google Ads work helps increase website traffic, generate organic traffic, and improve visibility in search results. It’s important to consider Google Ads cost and regularly assess if Google Ads are worth the investment for your business goals. A comprehensive ad campaign should include retargeting ads, image ads, and video ads to engage users at different stages of the funnel. Google Shopping ads and shopping ads are powerful tools for e-commerce businesses to drive sales directly from search results. Optimised web pages play a crucial role in converting ad clicks into leads or sales. Leveraging PPC marketing, PPC advertising, and pay-per-click advertising on search engines can drive measurable results and targeted traffic. Paid ads help increase your brand’s visibility in search results and across partner websites, complementing your overall digital marketing efforts. Laying the right foundations is critical to success, We focus on defining a well-thought-out structure with granular campaigns and ad groups that maximise relevancy and ensure the optimal quality score is achieved.

SETUP SERVICE INCLUDES:

• Account Setup with a defined account structure
• Google Ads & Analytics account linkage for data integration and analysis
• Develop an extensive keyword list (to be refined after initial testing)
• Apply negative keywords to reduce wasted ad spend
• Create new responsive search text ads
• Develop dynamic search ads to act as a catch-all and mine for new positive and negative keywords
• Set up shopping ads and Google Shopping Ads for eCommerce clients to showcase products with images, prices, and compelling content
• Create image ads and video ads as part of the display advertising setup to increase engagement and brand awareness across the Google Display Network
• Implement retargeting ads to re-engage previous visitors and encourage conversions
• Allocate relevant landing pages & set up conducive for testing, emphasising the importance of optimising web pages for conversions
• Conversion Tracking implementation/configuration to measure engagement, leads, sales and revenue
• Call Tracking (click-to-call functionality)

WE WORK ACROSS ALL GOOGLE ADS CAMPAIGNS AND (ADWORDS) PRIMARY CHANNELS:

• Search Marketing (Google.com & Search Partners)
• Google Display Network Advertising (GDN) – including image ads and display advertising for enhanced brand visibility and audience targeting
• Display Remarketing & Remarketing Lists for Search Ads (RLSA) – leveraging retargeting ads to re-engage previous visitors and drive conversions
• Google Shopping – utilising shopping ads and Google Shopping Ads to showcase your products with images, prices, and direct links for maximum visibility and sales
• YouTube TrueView Ads – specialising in video ads to engage audiences through compelling visual storytelling across YouTube and partner sites
• Google Sponsored Promotions (Gmail Ads)
• Google Discover (Native)
• Performance Max (PMax)

Paid Search budgets need to be managed with care and responsive account management. After all, it’s your money. That is why we make sure your account is nurtured and optimised towards KPI goals.

GOOGLE ADS AGENCY MANAGEMENT SERVICES INCLUDE:

• Targeting Refinements
• Refinement of account structure
• Testing of creative (headlines & descriptions)
• Keyword optimization & expansion (positive & negative)
• Bid Optimisation: Selecting the right bid strategy to meet your goals
• Budget Management: Pacing campaigns to ensure delivery of the budget with the highest return
• Ad Scheduling: Setup based on seasonality or time of day, where users have a higher propensity to convert to a lead or sale
• Maintain & Update Ad Extensions: Sitelinks, structured snippets, call extensions, lead form, promotion, price, location, business logo and image extensions
• Google Ads BETA programs: be part of the latest trials of ad products and get ahead of the market
• Google Ads Grant Account Support: help with applying for and maintaining grants for Not-for-profit organisations
• Ongoing Monthly Reporting: Analysis, Insights & Recommendations to help take campaigns to the next level
• Integration of paid advertising strategy and digital marketing strategy into every ad campaign and marketing campaign to maximise results and ROI.
• Expertise in ppc marketing, ppc advertising, and pay-per-click advertising to ensure optimal campaign performance.
• Delivering better Google Ads results by focusing on how Google Ads work, optimising for Google Ads cost, and ensuring Google Ads are worth the investment for your business.
• Tracking website traffic, organic traffic, and performance in search results and on search engines to provide actionable insights and continuous improvement.
• Landing page optimisation: Emphasising the importance of optimising web pages for conversions to turn visitors into customers.