Google Core Update: Rolling Out in July 2021

Google added new search ranking factors focused on further improving user experience. 

The three metrics, collectively known as "Core Web Vitals" (CWV)

1. Largest Contentful Pain (LCP)

2. First Input Delay (FID)

3. Cumulative Layout Shift (CLS)

The CWV score of a webpage is based on each user’s experience and has an impact on page ranking.  

Google Search Console data houses insights on a site's Core Web Vitals under 'Enhancements'.   

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