What is Cloud Hosting? We know that these days it can be confusing when it comes to choosing the best cloud web hosting for your business. Will I get good customer service? Will I get stability? There are lots of options which makes the decision much...
We know that when it comes to AdWords the most important acronym for our clients is ROI, and why shouldn’t it be!? In this article, we are going to walk you through everything you need to know when it comes to creating a profitable Google...
Where is all the traffic? The majority of search engines and overall online traffic comes from mobile search, making it critical to create mobile-first PPC ads. As of the second quarter of 2021 mobile devices made up 61% of all organic search engine visits! As users, we...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Have you been considering running a Pay-per-click campaign? We hear you and have looked at answering some of the most Frequently Asked PPC Questions in 2021 to get you started. Table of Contents What is PPC Advertising? Which platforms...
Drive visitors to your website Nowadays it is more important than ever to increase brand and business visibility across the internet. More and more people are searching on the world wide web every day. So the question remains, how to get more Google traffic to make...
Using the wrong Google Ads conversion bid strategies for your campaign's goal will lead to inefficient spending driving your costs up. This article explains our Three Step Bidding Strategy which will help you choose the best bid strategy/when & how to use them to squeeze...
Dynamic Search Ads (DSAs) are a fantastic way to capture traffic from unexpected places, allowing you to capture unique searches and expand your reach. This is especially important when you’re looking to make optimisations to an account that’s already well managed but you want to...
Shared Budgets Over the past few weeks, I've been exploring the use of Google Ads Scripts to help improve campaign efficiency. In particular, when it comes to automation of managing shared budgets. Automated rules are useful to schedule changes to budgets on individual campaigns, for example, reducing...
In 2019 it’s time to leverage machine learning to do some of the heavy lifting when it comes to optimising your SEM ad copy. Responsive Search Ads (RSAs) allow you to input up to 15 headlines & 4 descriptions per ad. Google’s machine learning will test...
What I have learned about Google Ads is that you need to be prepared to analyse everything you do, everything! My name is Tom Leung and during my three-month internship at Efficient Media, this is the most important thing I discovered. Digital marketing not only...